The Hawthorne Effect

I know what you’re thinking.

“Great… another social media and healthcare conference. Just what we all need.”

It’s understandable why you to think that way, but if you do, you’d be wrong. This conference won’t focus on theory or the conceptual use of social media.  We’re not coming together to talk about what should happen or lament what hasn’t happened fast enough. Instead, we’re focused on real live case studies, real world examples and demonstrating real time value for your brand.

How? By bringing together the brightest minds and the most innovative leaders currently doing business in the social marketplace today.  We’ll show you how to get things approved, get things launched, and get measurable impact for your brands. No theory, just execution.

Interested? Read on.

Whatever you want to call it, social media, social marketing, convergent communications, the fact remains that the way brands and consumers interact is fundamentally changing. Advertising is decreasing in effectiveness, content is becoming distributed across channels and credibility for brands sits precariously in the crucible of this new paradigm. Social is exacerbating and alleviating these problems all at once.

For all the shiny new tools out there, successful relationships are still based on open communication, credibility, and trust. Reputations are made and destroyed by influencing those who influence others, leveraging context, and managing reputation and relationships.

For better or worse, the social era is the relationship era, and it will touch every part of your business. Come find out how to make it work for you.

Hope to see you all there,