http://thehawthorneeffect.com/2010/03/09/for-pharma-all-of-this-has-happened-before%e2%80%a6/ Does the act of observing something change its outcome? We'll find out. Thu, 05 Jan 2012 07:12:49 -0700 http://wordpress.org/?v=2.9.1 hourly 1 http://thehawthorneeffect.com/2010/03/09/for-pharma-all-of-this-has-happened-before%e2%80%a6/comment-page-1/#comment-73 Lee F Wed, 10 Mar 2010 15:10:05 +0000 http://thehawthorneeffect.com/?p=68#comment-73 Excellent perspective Bill! Too often agencies and marketers are moving to the "next big thing" so quickly they don't take the time to learn what's really working for them. The very basics of marketing and communication get ignored. I see this happening now with the obsessive focus on media, audience, targeting, demand side platforms, social, mobile, and search but very little discussion about the message and creative. This is our challenge and opportunity. Excellent perspective Bill! Too often agencies and marketers are moving to the “next big thing” so quickly they don’t take the time to learn what’s really working for them. The very basics of marketing and communication get ignored. I see this happening now with the obsessive focus on media, audience, targeting, demand side platforms, social, mobile, and search but very little discussion about the message and creative. This is our challenge and opportunity.

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