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	<title>The Hawthorne Effect</title>
	<link>http://thehawthorneeffect.com</link>
	<description>Does the act of observing something change its outcome? We&#039;ll find out.</description>
	<lastBuildDate>Fri, 23 Sep 2011 14:18:40 +0000</lastBuildDate>
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		<title>Never underestimate an icon</title>
		<description><![CDATA[
I&#8217;ve always been somewhat of a logo nerd. When I was in college studying to get my BFA, I had an affinity for logo designs and how the interplay of how a visual lexicon could infer both meaning and emotion. The Egyptians were probably the most famous for building an entire written language using pictures, [...]]]></description>
		<link>http://thehawthorneeffect.com/2011/09/23/never-underestimate-an-icon/</link>
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		<title>FTC Sharpens Google Probe</title>
		<description><![CDATA[Six weeks after serving Google with broad subpoenas, Federal Trade Commission lawyers, in conjunction with several state attorneys general, have been asking whether Google prevents smartphone manufacturers that use its Android operating system from using competitors&#8217; services, these people said.
 
They also have inquired whether Google grants preferential placement on its website to its own [...]]]></description>
		<link>http://thehawthorneeffect.com/2011/08/11/ftc-sharpens-google-probe/</link>
			</item>
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		<title>The S&amp;P nails it</title>
		<description><![CDATA[&#8220;America’s ability to pay is neither here nor there: the problem is its willingness to pay. And there’s a serious constituency of powerful people in Congress who are perfectly willing and even eager to drive the US into default. The Tea Party is fully cognizant that it has been given a bazooka, and it’s just [...]]]></description>
		<link>http://thehawthorneeffect.com/2011/08/08/the-sp-nails-it/</link>
			</item>
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		<title>Why I&#8217;m breaking up with foursquare</title>
		<description><![CDATA[I admit it. For a while there we were close. We&#8217;d go places together, check in with one another. Occasionally you&#8217;d bring me deals. It was nice. But after a while we grew apart. Something wasn&#8217;t quite right. It happens.  People would tell me all about how fun you were and what a great [...]]]></description>
		<link>http://thehawthorneeffect.com/2011/08/05/why-im-breaking-up-with-foursquare/</link>
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		<title>Brain S Hall on Google</title>
		<description><![CDATA[Interesting take and aligns on something I&#8217;ve thought for a while. Google uses it search monopoly to invade other businesses and then whines when they can&#8217;t merely get their way. If you buy Google&#8217;s &#8220;don&#8217;t be evil&#8221; mantra, you&#8217;re fooling yourself.
&#8220;And while you&#8217;re at it, tell us which patents are not bogus? Any? Do you [...]]]></description>
		<link>http://thehawthorneeffect.com/2011/08/05/brain-s-hall-on-google/</link>
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	<item>
		<title>Why Google cares if you use your real name</title>
		<description><![CDATA[Link: From Dave Winer
There&#8217;s a very simple business reason why Google cares if they have your real name. It means it&#8217;s possible to cross-relate your account with your buying behavior with their partners, who might be banks, retailers, supermarkets, hospitals, airlines. To connect with your use of cell phones that might be running their mobile [...]]]></description>
		<link>http://thehawthorneeffect.com/2011/07/26/why-google-cares-if-you-use-your-real-name/</link>
			</item>
	<item>
		<title>My interview with The Script Kiddies</title>
		<description><![CDATA[After Tuesday&#8217;s cyber attack on the Pfizer Facebook page, I was curious to see if I could gain more insight into the motivations of the group responsible. I wasn&#8217;t sure if such an undertaking would be possible, since they may not respond, but after seeing a comment posted by the group on my posting about [...]]]></description>
		<link>http://thehawthorneeffect.com/2011/07/22/my-interview-with-the-script-kiddies/</link>
			</item>
	<item>
		<title>Getting to the bottom of the Pfizer Facebook hack</title>
		<description><![CDATA[Update:  I assumed when I wrote this post that the group that hacked into the page did so through some vulnerability within Facebook. That assumption was incorrect. Instead, it seems access was attained by clues and publicly available data found on the internet left by one of the page administrators.
Last night, sometime around 8:30pm [...]]]></description>
		<link>http://thehawthorneeffect.com/2011/07/20/getting-to-the-bottom-of-the-pfizer-facebook-hack/</link>
			</item>
	<item>
		<title>Screen grab of the Pfizer Facebook hack</title>
		<description><![CDATA[
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		<link>http://thehawthorneeffect.com/2011/07/20/screen-grabs-of-the-pfizer-facebook-hack/</link>
			</item>
	<item>
		<title>Meta Monday: Gaming</title>
		<description><![CDATA[
]]></description>
		<link>http://thehawthorneeffect.com/2011/07/18/meta-monday-gaming/</link>
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