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	<title>The Hawthorne Effect</title>
	<link>http://thehawthorneeffect.com</link>
	<description>Does the act of observing something change its outcome? We&#039;ll find out.</description>
	<lastBuildDate>Thu, 01 Jul 2010 20:31:54 +0000</lastBuildDate>
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	<item>
		<title>Time for an iPhone</title>
		<description><![CDATA[
Neat comic book generator from Marvel.
]]></description>
		<link>http://thehawthorneeffect.com/2010/07/01/time-for-an-iphone/</link>
			</item>
	<item>
		<title>That&#8217;s funny</title>
		<description><![CDATA[I believe I called this: http://laptoplogic.com/resources/how-facebook-is-becoming-the-next-myspace
]]></description>
		<link>http://thehawthorneeffect.com/2010/06/16/thats-funny/</link>
			</item>
	<item>
		<title>Is Facebook becoming unsafe?</title>
		<description><![CDATA[A few weeks ago I had the chance to discuss the issue of Facebook and Cyber bullying on CNBC (see one post down). The tragedy of the Alexis Pilkington along with other reports of cyberbullying prompted a few interesting questions. Is Facebook responsible? Should brands in social networking sites be worried about things like this [...]]]></description>
		<link>http://thehawthorneeffect.com/2010/06/04/is-facebook-becoming-unsafe/</link>
			</item>
	<item>
		<title>CNBC: On Facebook and Cyber–bullying</title>
		<description><![CDATA[

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		<link>http://thehawthorneeffect.com/2010/04/07/cnbc-on-facebook-and-cyber%e2%80%93bullying/</link>
			</item>
	<item>
		<title>For pharma, all of this has happened before…</title>
		<description><![CDATA[As someone who grew up with the Internet and made it my career I can tell you, the era we’re in right now looks and smells oddly familiar. How? Well, back in my day* the Internet was just a thing, conceptual, new. No one understood it but everyone was talking about it. Consumers played with [...]]]></description>
		<link>http://thehawthorneeffect.com/2010/03/09/for-pharma-all-of-this-has-happened-before%e2%80%a6/</link>
			</item>
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		<title>On Toyota and Twitter</title>
		<description><![CDATA[
TRANSCRIPT&#8211;
WILLARD: Only 15 billion bucks. All right guys, can the power of social media change the world? Toyota would probably tell you it already has. The company is trying so hard to keep its stories about recalls and other problems under tight control. However, the Internet was abuzz with people tweeting, re-tweeting and Rebecca re-tweeting [...]]]></description>
		<link>http://thehawthorneeffect.com/2010/02/23/on-toyota-and-twitter/</link>
			</item>
	<item>
		<title>Why Facebook is doomed to fail and how they can fix it.</title>
		<description><![CDATA[About a week or so ago, Facebook began rolling out its new interface design. Almost immediately, anuses* around the internet started clenching. “Facebook should die!” or “The new design cures cancer!” and everything between became the status update du jour. Personally, I like the new design, but for the auspices of this post it’s irrelevant. [...]]]></description>
		<link>http://thehawthorneeffect.com/2010/02/16/why-facebook-is-doomed-to-fail-and-how-they-can-fix-it/</link>
			</item>
	<item>
		<title>Today&#8217;s infographic</title>
		<description><![CDATA[
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		<link>http://thehawthorneeffect.com/2010/02/13/todays-infographic-2/</link>
			</item>
	<item>
		<title>Why the availability bias is killing innovation in pharma marketing</title>
		<description><![CDATA[If your living depends on the economy of ideas, chances are you’ve had a meeting like this. You know the one. Your client reviews your plans for the year. They like your ideas. They agree success will be achieved. Then, invariably, you get the question. “Can you come back with some really out of the [...]]]></description>
		<link>http://thehawthorneeffect.com/2010/02/09/why-the-availability-bias-is-killing-innovation-in-pharma-marketing/</link>
			</item>
	<item>
		<title>Today&#8217;s infographic</title>
		<description><![CDATA[
]]></description>
		<link>http://thehawthorneeffect.com/2010/02/04/todays-infographic/</link>
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